GUIDE TO WORKING WITH THE OFFICE OF MARKETING COMMUNICATIONS

Preparing the text

Our editorial staff can write your project's text using the copy points (i.e., the primary points you want to convey to the identified audience) that you provide or we can copyedit text that you have written. In either of these situations, an edited draft approval stage—during which you review and approve the text we've written and/or copyedited—may be appropriate. Reviewing the text at this stage of the production process allows you to make any substantial text corrections before the project goes to design. Experience has taught us that significant, last-minute text changes to a designed piece can add days, sometimes weeks, to the production process and thus delay delivery of the printed project.

If you are providing the text, we will need to receive it on a disk or as an e-mail attachment, in a format compatible with the programs we use for editing and design. Text-only format usually works best, but before you input your text, please talk with the art director (8-8315) or editorial director (8-5937) about formatting procedures that will save time and reduce the chance for typographical errors.