GUIDE TO WORKING WITH THE OFFICE OF MARKETING COMMUNICATIONS

Newsletters

Please think long and hard before deciding you must do a newsletter. Most people are so bombarded with unsolicited publications—many of which have eye-catching, four-color photography and high production values—that your newsletter may get thrown out with the junk mail without a second glance. An equally unsettling possibility is that the readers you're seeking may in a single day receive from the University an alumni magazine, a newsletter from each of the UA colleges in which they studied, and mailings from two or three of the University's outreach programs. (Sure, that's the worst-case overkill scenario, but it could happen.)

If publishing a newsletter is the course you want to pursue, and if an online alternative is not appropriate for your audience, we will be glad to work with you in developing a strong design and editorial strategy so your newsletter will have a fighting chance against its competition.

If appropriate for your area's needs, we'll develop—during production of the first issue—design templates you can reuse. We'll also establish for you a relationship with a printer so that for subsequent issues you will not need to work through our office. Once the design work is complete, a production house may be able to schedule shorter turnaround times for you than we could.