GUIDE TO WORKING WITH THE OFFICE OF MARKETING COMMUNICATIONS
- Introduction
- Expenses
- Acceptance policies
- It takes time
- Newsletters
- How do we begin to work together?
- Preparing the text
- What happens after the text is ready?
- The importance of having a P.O. or PC number
- Last things last
- What if I want an exact reprint next year?
- Photography tips (brochures, booklets)
- Equal-opportunity statements
- What if I want to use recycled paper?
- What color is crimson anyway?
- What color is the gray used in University wordmarks?
- What if I'd rather do it myself?
- Questions, comments, observations?
What color is crimson anyway?
The University's official red—used on all University of Alabama marketing communications—is Pantone Matching System (PMS) 201.
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