The University of Alabama

GUIDE TO WORKING WITH THE OFFICE OF MARKETING COMMUNICATIONS

Acceptance policies

We're here to help you communicate your department's objectives in ways that are audience appropriate. However, our staff:demand ratio requires that we accept projects according to the priorities listed below. If we can't accept your project when you need it because of competing priorities or a fully committed schedule, we will assist you in finding an alternative way to produce your project. The priorities are as follows:

  1. Projects essential to the operation of the University, including catalogs and dated materials.
  2. Established periodicals, such as the President's Report, research magazine, alumni magazine, Dialog, Capstone Engineer, and C&BA Executive.
  3. University-wide recruitment marketing communications, such as the undergraduate recruitment collateral and the Graduate School prospectus.
  4. Institutional advancement materials, especially those directly related to raising private funds for academic programs and services.
  5. Recruitment publications for specific colleges or schools.
  6. Recruitment publications for specific departments or programs.
  7. Everything else.

 

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The University of Alabama, University Relations

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Office of Marketing Communications
117 Rose Administration • Box 870144 • Tuscaloosa, AL 35487-0144
(205) 348-5767 • fax (205) 348-5936

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